Dr. Ashish Gupta
Dr. Ashish Gupta is presently working as an Assistant Professor in Department of Business Management, Dr. Hari Singh Gour Central University (NAAC Accredited ‘A’ Grade University), Sagar, Madhya Pradesh (India). He earned his PhD in Management from Motilal Nehru National Institute of Technology (An Institute of National Importance Declared by Govt. of India), Allahabad, Uttar Pradesh, India. His research interests are in Customer Relationship Management, Service Quality and Consumer Behaviour. He has over five years of teaching and research experience in the area of Marketing. He has more than 20 research papers to his credit published in international and national journals like Asia Pacific Journal of Marketing and Logistics, Emerald, UK; International Journal of Customer Relationship Marketing and Management, USA; International Journal of Electronic Customer Relationship Management, UK; International Journal of Indian Culture and Business Management, UK; Asia Pacific Business Review, UK; Journal of Direct, Data and Digital Marketing Practice, USA. He also presented more than 20 research papers in International and National conferences.